When I started over a year ago dedicating myself to creating a platform blog for people to come and look at product reviews for home fitness products, I was literally all over the map in my approach.
By this I mean that I was totally clueless on how to exactly create an organized structure for my audience. I was reviewing a lot of products, some related closely to other products, and some totally not. This was the basic old tale of the blind man and the elephant come to life. More or less I was looking for a way to connect with my readers and find out exactly people were interested in, thus making it easier to sell to them.
--The Thing I Missed was An Understanding of What These Products as A Whole Were Designed to Do
The problem was that I was not seeing patterns and the larger picture. I was not seeing patterns because I was probably not seeing the similarities in every home workout program or home workout equipment on the market. I was instead behaving like a lot of people who are serial dabblers in the next "shiny new object"hoping to create the magic to get themselves fitter. I can attest that this unfocused mindset is just as counter-productive for the marketer as it is for the person trying to get fit.
So I sat down and thought it through. I studied my notes on the many clients and workout colleagues I have known through the years. I started seeing meaningful patterns at this point maybe because I was now looking for them. It became apparent that people who had health and fitness goals were wanting 1 of 3 body appearance outcomes at any one time. That's it.
--The Three Desired Body Appearance Outcomes Everyone Wants
People either want to lose weight generally, or want to get ripped fit ("toned" might be the word if you are a woman), or add muscular size (a goal seen most often with men) That's it. I thought about in my own case and if I looked honestly at my fitness goals at any one time, I was either looking to lose weight, or get more toned.
Here's the kicker: I realized that where I'd failed in the past was wanting to do too much, too fast, and mixing my desired outcomes. For example, I would want to lose weight and look super toned by x date. Then I'd get uptight when maybe it wasn't happening according to the schedule I either envisioned, or was expecting from the pitch which came with whatever product.
--Why Knowing The Three Desired Body Outcomes is Important for Sellers and Buyers
Simply put from a seller's perspective, when you try to market to everyone, you often end up marketing to no one. I found as a seller I wasn't effectively speaking to my audience because I didn't have an audience which was clearly defined. What I actually had was a dream of hitting it big which wasn't backed up by the facts or solid preparation.
So when I took each product and went back and figured out which of the three markets (desired body outcomes) each product fit into, I started to make progress. Check out what Marketing Expert Dan Kennedy has to say about the importance of knowing your market.
Oops. Better late than never I guess.
From the consumer of fitness products perspective, the lessons were a little less clear. We'll focus more on the fitness consumer's vital lessons and beneficial strategic mindsets in greater detail in future articles. Suffice to say right now that you first need to figure out what your desired body outcome is and pick only one of those outcomes for the next 180 days minimum. Don't allow yourself to think it can be fully achieved any quicker. The reality is that it usually can't.
Cheryl Boswell is a writer and researcher on home fitness and health products. You can save time and money by getting FREE in depth news, features, and reviews on home exercise equipment, workout programs, health, and nutrition, including discounts and best prices at her blog. Check out a recent article here: http://bodyslimdown.com/power-half-hour-a-tony-horton-30-minute-workout-gem/ Cheryl and her associates have been writing extensively on the "Three Desired Body Outcomes" and particular suggestions for people to reach the one they want. So check it out!
0 التعليقات:
إرسال تعليق