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Why We Spend So Much On Botox

By Marla Nordina


In these times of great scrutiny over physical appearances, a first impression is more important than ever. People will do practically anything to try to look younger, like they did many years earlier. In order to deal with wrinkles and other lines that people inevitably have appear on their faces as they age, people are seeking out botox injections to make their skin look younger.

In the past, improving one's appearance was all about getting some form of plastic surgery that actually involved one to go under the knife. After a surgery, it can be weeks until the patient is fully recovered. It would even take months before any sort of effect showed. Because of botox, this kind of procedure is no longer necessary. In a report that was published by the American Society of Plastic Surgeons in 2012, there was a marked increase in the use of minimally invasive cosmetic procedures such as botox injection, while there was a decline in the total number of cosmetic surgeries performed.

Why is this?

Well, for the middle class Jane Doe, botox injections can still bring out the beauty in them without emptying the bank account. Complex cosmetic surgeries are just too expensive these days, and it comes as no surprise that the cheaper, safe and extremely effective botox injections are becoming more and more popular.

However, it does appear that the entire 'botox culture' seems to have been taken on by members of a more affluent society. Celebrity papers have an article almost every day about some celebrity who has undergone botox.

But why is it that botox is so popular?

It's safe to say that botox treatments are a huge part of modern cosmetic surgery clinics. The effective results on wrinkles and lines, coupled with the great speed and ease of the treatments as it's an out-patient procedure makes this a popular choice among patients. Not only do people use these treatments for aesthetic reasons, they are also being used to help blepharospasm, spastic paraplegias, and other kinds of muscle spasms.

Months later, the effects of these procedures are still quite noticeable. It has a positive effect on the confidence of the person, and there is a high chance that they would recommend it to a friend or family member.

Botox makes such a huge difference in the lives of those who get the treatments that they are visibly happier and feel more confident, and because of this, more and more people are giving botox a try.




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